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Dole Banana Farmer

Dole Harvest Ripe Findings for National Banana Survey


FOR IMMEDIATE RELEASE
Consumer

Media Contacts:
Bob Ochsner
Sophia's Choice for Dole
949-233-0984

Dole Harvests Ripe Findings
from National Banana Survey

Survey of 2,000 people in honor of Dole 125th Banana-versary
and in advance of April 17's National Banana Day
finds that bananas rank as America's #1 must-have produce

Almost 3 in 10 said they prefer eating bananas that are at least partially green

CHARLOTTE, N.C. (April 15, 2024) —  Bananas are at the top of the list of “must-buy” fruits and vegetables for every grocery trip, followed by grapes and apples. Once the iconic fruit makes it home, almost 3 in 10 banana lovers prefer to eat them while they are still at least partially green.

And despite the banana’s ubiquity and universal appeal, the great majority of Americans remain unaware of the fruit’s unique distinction as the world’s most popular produce and one of the most-purchased items in the supermarket.

These are some of the ripe findings of a robust national survey conducted by OnePoll and commissioned by produce leader Dole Food Company in advance of April 17’s National Banana Day to gauge Americans' grocery-, produce- and banana-shopping habits, food needs and nutrition priorities. The survey of 2,000 Americans March 14-16 is part of the Dole 125th Banana-versary (www.dole.com/en/125), the produce leader’s celebration throughout 2024 of its century and a quarter in the banana business.

“Since bananas reign supreme as one of the most-purchased items in not only the produce department but the entire supermarket, a study of banana buying and consumption habits can reveal a lot about Americans’ thoughts on grocery shopping, health and nutrition overall,” said William Goldfield, director of corporate communications for Dole. “We know that as the brand behind the world’s most-requested banana, we need to keep up with the banana lover both on National Banana Day and throughout the year.”

“There’s a saying in the banana business that ‘as bananas go, so goes all of produce and the supermarket.’”

The banana-focused survey results include the following:

 

The survey also revealed a number of non-banana findings:

 

Dole is honoring its banana quasquicentennial with a year of contests, charity engagements, city proclamations, social media activations, Bobby Banana appearances, recipes, employee events and free digital downloads and giveaways across the county. 

Additionally, consumers can look for multiple waves of Dole 125th Banana-versary stickers – featuring art saluting the people, the journey, the flavors, the earth and the heritage of Dole – on millions of DOLE® Bananas across the U.S. and Canada. The company is working with retailers throughout North America to bring National Banana Day and the Dole 125th Banana-versary to shoppers through dedicated displays, point-of-purchase materials and other in-store activations to build more engagement with the banana category.

For continually updated information, go to Dole 125th Banana-versary landing page (www.dole.com/en/125). Use hashtags #DoleBananaVersary, #DoleBananas125, #BananasForTheFuture, #BananaVersary and #Fresh4Future to join in on the conversation.

 

About Dole plc

Dole plc, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit www.dole.com.

 

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