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Dole Makes National Banana Day 2024 its Biggest in 125 Years and a 10-day Party


 

FOR IMMEDIATE RELEASE

Media Contacts:
Bob Ochsner
Sophia's Choice for Dole
949-233-0984

Dole Makes National Banana Day 2024
its Biggest in 125 Years and a 10-day Party

World banana leader and Bobby Banana will host appearances, 
receive proclamations, put smiles on faces and issue giveaways April 11-20
as part of its year-long 125th Banana-versary

Ten-day social media party includes "Free Bananas for a Year" contest
and release of the free "Dole Ultimate Banana Cookbook"

CHARLOTTE, N.C. (March 27, 2024) —  of July or Halloween. For accountants, it’s Tax Day and for teachers, it’s the start of Summer vacation.thFor many Americans, Christmas is the biggest day of the year. For others, it’s the 4th of July or Halloween. For accountants, it’s Tax Day and for teachers, it’s the start of Summer vacation.

But for the tens of thousands of fresh fruit and vegetable growers, marketers and specialists at Dole Food Company, the brand behind the world’s best-selling DOLE® Banana, National Banana Day on April 17 is the biggest annual cause for celebration.

And in 2024, Dole’s 125th year in the banana business, the company will celebrate the day like never before with 10 days of contests, charity engagements, city proclamations, social media activations, Bobby Banana appearances, employee events and free digital downloads and other giveaways spread across 13 Dole offices from coast to coast.

The landing page for theDole 125th Banana-versary (www.dole.com/en/125) is the central destination for all 2024 National Banana Day activities April 11-20. The page is being continually updated with all event and activity details as well as the many downloadable resources created by Dole for the celebration.

“If bananas along with pineapples are the heart and soul of Dole, then National Banana Day is Dole’s biggest chance to celebrate our mission and legacy and honor everyone who continues to make the musa species the most popular fruit in the world,” said William Goldfield, director of corporate communications for Dole. “And since this year’s holiday is part of the Dole 125th Banana-versary, we want to make it a banana-lovers’ party for the ages.”

Dole’s National Banana Day festivities include both local and national activities April 11-20, 2024, in 13 Dole corporate, port and regional offices in the U.S.:

April 17 also marks the in-store launch of the first of three sets of commemorative Dole 125th Banana-versary stickers – featuring art saluting the people, history, flavors and heritage of Dole – on millions of DOLE® Bananas across the U.S. and Canada. The company is working with retailers throughout North America to bring National Banana Day and the Dole 125th Banana-versary to shoppers through dedicated displays, point-of-purchase materials and other in-store activations.

For continually updated information on the Dole 125th Banana-versary, including National Banana Day activities, go to dole.com/125. Use hashtags #DoleBananaVersary, #DoleBananas125, #BananasForTheFuture, #BananaVersary and #Fresh4Future to join in on the conversation.

                              

About Dole plc

Dole plc, is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education. For more information, please visit www.dole.com.

 

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