DOLE NUTRITION INSTITUE INTRODUCES NEW GARDEN KIT JUST IN TIME FOR THE HOLIDAYS
WESTLAKE VILLAGE, California - December 05, 2011
Dole Food Company, Inc. (NYSE: DOLE) today announced the launch of its new DOLE Garden Kit. A perfect gift for the novice gardener, the Garden Kit includes 12 seed varieties, including nutrition powerhouses broccoli, tomatoes, kale and carrots. The kit also provides peat pots, trays, row markers and a journal filled with gardening tips and recipes.
The experts at the Dole Nutrition Institute designed the Garden Kits to be simple and fun to use, helping young people learn how food is grown while instilling healthy eating habits.
“Teaching children the value of healthy eating has been part of Dole’s mission for more than twenty years and today we are proud to take that one step further with our new DOLE Garden Kit,” said Jennifer Grossman, Senior Vice President for Dole Food Company and head of the Dole Nutrition Institute. “Whether it’s providing nutritious recipes or a wealth of online resources, the Dole Nutrition Institute is committed to nurturing knowledge and a love for fruits and veggies.”
The Garden Kit launch follows on the heels of the DOLE Portobello Mushroom Powder released earlier this year. The Garden Kits will beavailable exclusively at www.doledepot.com for $19.95, while supplies last.
Dole, with 2010 net revenues of $6.9 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader innutrition education and research.