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If you Drupelet, Pick it up!

Quite like the Strawberry, the Blackberry is not considered a “real berry,” it’s actually an aggregate fruit! That means the Blackberry is composed of a bunch of different tiny fruits, which combine to make one delicious flavor!

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What's in a Name?

The true meaning of the name “Strawberry,” is somewhat contested by historians. Popular folklore relates that children used sell their berries at the market, and to make trading easier, they would string them together with threads of straw, hence Straw-Berry!

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Brilliant Berries

When you are walking through the fresh produce aisle at your local grocery store, it might be helpful to have a few tried-and-true tips up your sleeve to ensure that the delicious DOLE® Berries you bring home to your family (or keep all to yourself!) are as fresh and mouthwatering as possible!

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Company Overview

About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
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DOLE CELEBRATES WORLD WATER DAY BY INTRODUCING A REVOLUTIONARY PACKING PROCESS WHICH REDUCES WATER USE BY OVER 80%

WESTLAKE VILLAGE, California - March 22, 2010

Dole Food Company, Inc. announced today that Dole’s division Standard Fruit de Costa Rica, has introduced a new system that will dramatically reduce the environmental impact of its banana harvesting and packing operations. The innovative process, called the New Millennium Packing System, specifically targets reducing the use of water by a factor of 10 and energy use by 50%, compared to a traditional packing plant. 

“This new achievement demonstrates Dole’s commitment to address water use, one of the most crucial agricultural issues for the years to come. The concept has recently been extended to a Dole operation in Honduras and an additional farm in Costa Rica will begin with the New Millennium system by the end of the year” said Roberto Vega, Dole’s Corporate Social Responsibility Manager who represents Dole in the Water Footprint Network. 

This new system is especially significant due to the fact that the banana packing process requires extensive water use, in particular for holding fruit prior to selection and providing a residence time for latex removal.  In 2009, Standard Fruit de Costa Rica, embarked on a complete redesign of its banana harvesting and packing process in order to substantially reduce water and energy use.  

The renovation began with a holistic analysis of the flow of bananas from field to packing. The harvesting and product selection process were substantially revamped allowing many of the packing tasks to be done closer to the field.  As a result, by the time the fruit reaches the packing location, approximately half the activities required to prepare the bananas for packing have already occurred. This dramatically reduces the need for water and energy. 

“The total impact of this system, if implemented on a regional level, would allow the banana industry to save over sixty million cubic meters of water used in packing. As climate change  affects water availability in the developing world, solutions such as our New Millennium Packing System has the potential to free enough water to provide for the needs of a population of over 30,000 people per year”, said Danilo Roman, General Manager, Standard Fruit de Costa Rica, and main sponsor of the program. 

Hal Hamilton, Co-Director of the Sustainable Food Lab (www.sustainablefoodlab.org), recently visited Dole’s banana plantation in Costa Rica during his organization’s annual summit last week. “There are two things that make this project quite unique. First of all, the development team includes people from all backgrounds from field workers to supervisors. Secondly, most innovation projects focus just on productivity. In this case, the search for beneficial environmental impacts such as water and electricity use is driving the innovation”. 

Dole, with 2009 net revenues of $6.8 billion, is the world’s largest producer and marketer of high-quality fresh fruit and fresh vegetables, and is the leading producer of organic bananas. Dole markets a growing line of packaged and frozen fruit and is a produce industry leader in nutrition education and research.