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Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
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DOLE FOOD COMPANY, INC. ANNOUNCES APPOINTMENT OF JAMES PRIDEAUX TO PRESIDENT, DOLE ASIA

Westlake Village, California - February 09, 2004

Dole Food Company, Inc. today announced the appointment of James Prideaux to President, Dole Asia. Mr. Prideaux will report directly to David H. Murdock, Chairman of the Board, President and Chief Executive Officer. 

Mr. Prideaux joined Dole Asia in 2000. Prior to this promotion, he served as Dole Asia's Chief Financial Officer and had been acting President since June 2003. Mr. Prideaux is a Chartered Accountant and received his BBA from Birmingham University, England. 

Mr. Murdock stated: "James has been a significant contributor to our success in the Asia market, and I am pleased that he will be assuming this leadership role for Dole Asia." 

Dole Food Company, Inc., with 2002 revenues of $4.4 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers, markets a growing line of packaged foods and is a produce industry leader in nutrition education and research.