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Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.

DOLE FOOD COMPANY, INC. TO OFFER ORGANIC BANANAS

Westlake Village, CA - January 04, 2001

Dole Fresh Fruit Company, a subsidiary of Dole Food Company, Inc., (NYSE: DOL) announced today that it will begin offering certified organic bananas to consumers beginning in January, 2001.

Dole prides itself on offering its customers and consumers the highest quality and widest variety of produce available in the market today. For several years, the Company has been conducting research into the production of organic bananas, which are grown without the use of commercial chemicals and fertilizers. Emphasizing improvements in soil fertility, as well as biological and cultural approaches to pests and plant diseases, Dole is now able to add organic bananas to its list of fresh fruit products.

The organic bananas will be grown in Ecuador and Honduras on farms which have been certified as organic by U.S. based certification agencies and inspected by the Independent Organic Inspectors Association to ensure organic integrity. Initially the bananas will be available to Dole's west coast customers. Over the following months, the program will be expanded to offer the new organic bananas to all of North America.

Dole has been a leader in the produce industry, demonstrating environmental excellence while growing and marketing high-quality food products. Dole's Latin American subsidiary, Standard Fruit de Costa Rica, was the first major banana producing area in the world to be certified to the International Organization for Standardization's environmental management system standard, ISO 14001. All of Dole's farms that grow bananas in Latin America and Asia are now certified to ISO 14001.

Sharon Hayes, Director of Environmental Affairs for Dole Food Company, Inc., commented, "Dole has a culture of maximizing environmental performance while providing the highest quality food in the marketplace today. Dole's production of certified organic bananas is another sign of Dole's commitment to environmental leadership and consumer choice."

Dole Food Company, Inc., with 1999 revenues of $5.1 billion, is the world's largest producer and marketer of high-quality fresh fruit, vegetables and fresh-cut flowers and markets a growing line of packaged foods.