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If you Drupelet, Pick it up!

Quite like the Strawberry, the Blackberry is not considered a “real berry,” it’s actually an aggregate fruit! That means the Blackberry is composed of a bunch of different tiny fruits, which combine to make one delicious flavor!

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What's in a Name?

The true meaning of the name “Strawberry,” is somewhat contested by historians. Popular folklore relates that children used sell their berries at the market, and to make trading easier, they would string them together with threads of straw, hence Straw-Berry!

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Brilliant Berries

When you are walking through the fresh produce aisle at your local grocery store, it might be helpful to have a few tried-and-true tips up your sleeve to ensure that the delicious DOLE® Berries you bring home to your family (or keep all to yourself!) are as fresh and mouthwatering as possible!

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About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
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DOLE ANNOUNCES SUPPORT FOR EUROPEAN UNION ACTION TO COMPLY WITH WTO BANANA RULINGS

Westlake Village, CA - December 19, 2000

Dole Food Company, Inc. (NYSE : DOL) Tuesday announced its support for the action taken today by the European Union (EU) to reform its banana import regime to comply with World Trade Organization (WTO) rules. Today, the Agricultural Council of the European Union voted to adopt a regime that calls for a five-year continuation of import quotas and a change to a tariff only regime on January 1, 2006. Rights to import bananas during this transition period will be distributed on a "first-come-first-served" basis. The EU Commission will now proceed to enact detailed regulations and implement the new regime by April 1, 2001, in accordance with its mandate. 

Dole Food Company has studied the package that was adopted by the EU General Affairs Council and has consulted Professor Raj Bhala of The George Washington University in Washington, D.C., one of America's foremost experts on WTO law and procedure. Dole believes that the first-come-first-served licensing system is consistent with WTO agreements. 

David DeLorenzo, president and chief operating officer of Dole Food Company, said, "This long-standing trade dispute over banana exports to Europe has caused great uncertainty to the banana industry. The action taken today by the EU should bring that uncertainty to an end. I believe that the banana industry participants look forward now to moving on with the management of their respective businesses with clearer guidelines for competing within the European market. The first-come-first-served system is a non-discriminatory method for allocating import rights for Latin American bananas to the EU, which Dole supports. The regime adopted today also preserves imports from African-Caribbean-Pacific (ACP) countries." 

Dole Food Company, Inc., with 1999 revenues of $5.1 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers, and markets a growing line of packaged foods. 

This release contains forward-looking statements based on current expectations that involve a number of risks and uncertainties. Forward-looking statements, which are based on management's current expectations, are generally identifiable by the use of terms such as "expects," "will," "continue" and similar expressions. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include weather-related phenomena; market responses to industry volume pressures; product and raw materials supplies and pricing; changes in interest and currency exchange rates; economic crises in developing countries; and quotas, tariffs and other governmental actions. Further information on the factors that could affect Dole's financial results is included in its Securities and Exchange Commission filings, including its Annual Report on Form 10-K.