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Company Overview

About Us

Founded in Hawaii in 1851, Dole Food Company, Inc., with 2010 revenues of $6.9 billion, is the world's largest producer and marketer of high-quality fresh fruit and fresh vegetables. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. The Company does business in more than 90 countries and employs, on average, 36,000 full-time, regular employees and 23,000 full-time seasonal or temporary employees, worldwide.
BY Dole Fresh Vegetables

A Tasty Impostor

Tastes delicious? Check! Small and succulent? Check! Juicy and sweet? Check! The Strawberry has all of those qualities, so it must be a berry, right? Nope, in fact, the Strawberry is what is known both as an Aggregate, and an Accessory fruit. The difference lies in the seeds, whereas true berries develop from a single seed, you’ll notice that each DOLE® Strawberry has tiny yellow seedlings on the outside. 

Here is where it starts getting a bit wild, each one of those tiny little yellow seeds is it’s own separate fruit! And while certain fruits are clearly berries, such as cranberries and blueberries, which have their seeds on the inside, other not so believable fruits are berries as well, including watermelons, tomatoes, and bananas!
Sure, the Strawberry might not be a true berry, but consider the facts; it’s delicious, succulent, juicy, and sweet. Those all seem like good enough reasons to overlook the attempted disguise of this aggregate fruit, and enjoy a delicious DOLE® tasty impostor!